Photo credit; David Jackmanson on Flickr

Dick Smith reported a 1% rise in sales during the first quarter this year, with online transactions jumping by 47% to represent around 4% of all retail sales.

Australian sales of $238.4m were up 6.4% compared to the three months to the end of December.

Dick Smith’s managing director, Nick Abboud said that the strong growth in online sales was a highlight in the first three months of the calendar year.

“During the quarter, we expanded our offer into Westfield and Ebay. This expansion, combined with our existing websites and our online capability, supports our omni-channel offer and allows us to compete strongly with pure online retailers,” Abboud said.

“We anticipate that by June 2014, our store fulfilment will provide our customers with the flexibility of quicker and cheaper local delivery or click and collect in each of our 368 stores.”

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